When I was thinking about the term binary opposition, what stuck in my head mostly was the example of "us-them" that they use in the text. There are always two different sides, and whatever side an individual happens to be a part of is always the "good" side, where as the other side is always considered "bad", the opposition. The best example I could think of with this is Walmart vs. small businesses. Walmart is not an evil company yet people who own small businesses and are on the opposing side believe that Walmart's way of selling goods is unfair. While Walmart's goods may be inexpensive and helpful to customer's budgets, the opposing small businesses can't compete.
I like the comparision you use and the picture would definitely bring that to mind in all of us. It represents the unfortunate side effects of selling lower is puttin places that can't afford that commodity out of business.
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