http://www.glidden.com/index.do
The Glidden Paint website really nailed me as a consumer. It has so many way to interact and it is very technilogical. You can browse the top paints, and even go into a tab that allows you to paint a room so you can visualize what a room would really look like if it was painted this particular color. It tell you how to paint the correct way and it answers many of the frequently asked questions of people who are going to paint their homes. It is creating a lifestyle and showing you how painting can change your home and your lifestyle. They use packaging by having the website have every tool you need to find the correct paint color and be inspired to paint your home.
It caters to me as a customer because if i was going to paint my home I would want to go to a website to get inspired of how I wanted my room to look. Painting your room is not just about putting a new color on the wall. It is about the lifestyle you want to portray in your home and it is about how you want to feel in your new home. Color is inspiring and makes people feel certain way. This website helps you figure out how you want to feel in your own home.
I like how you talked about the different ways you could use the web site. The web site really catches me as well. There are a lot of different activities you could do with the web site. This web site would work well with anybody trying to paint something in there house, and i like how you used that in your paragraph.
ReplyDeleteAlthough this site does not cater to me very well, not being a very artistic person and all. I see why this site would intrigue people though. It seems to be very user friendly. It does allow the user of the site to visualize what they could possibly be painting. You described this site very well, and I have never thought about the color of my room portraying a particular lifestyle that I live. This makes perfect sense though, just thought it was a very interesting approach to looking at something as simple as the color of someone's bedroom.
ReplyDeleteI agree that this site does not cater to me as a person because I like eric am not very artistic, but I could see myself using this site before painting my bedroom to make sure that what I see in my head looks okay on the walls. I like how you explain this page, I think you did a very good job explaining it, and I agree that this page is very user friendly. I think you did a good job describing this site.
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